How many times have you suddenly needed clothes for something — a tropical vacation in the dead of winter, a wedding that snuck up too soon, a DIY costume party at work? You hurry off to the nearest [insert large chain store name here]. You pick out a piece that looks really cute at first, but you put it on and it doesn’t quite fit right. You remember that the last time you bought something here, it didn’t last long. But, you’re in a hurry and you need something now, so you buy it anyway.
You wear it for a day– maybe a couple of hours– and throw it into the washing machine. You pull it out of the washing machine to find that the slider part of the zipper has broken off. “Oh well–at least it was cheap”, you think to yourself as you throw it into the dryer.
When you pull it out of the dryer, it has shrunk down to about half the size it was when you bought it. Now not only is the zipper broken, but it’s also somewhere between your size and your kid’s size. You could pay to get the zipper fixed, but the cost to repair the zipper would be higher than the price you paid for the piece of clothing to begin with.
You throw it in the back of your closet, never to be seen or heard from again.
Does this sound all too familiar? If so, you’re not alone. Fast fashion, by definition, is a business model in which new fashions are being brought to market as quickly as possible. Whereas slow fashion may have two releases a year– 1 for spring/summer and 1 for fall/winter, fast fashion is constantly releasing new styles– possibly monthly or more.
While fast fashion trends are “hot” at the time, they come to pass just as quickly as they came to be. Additionally, the workers behind these fast fashion trends are being put under increasing pressure to deliver in quicker and quicker increments. There is great competitiveness in how “cheap” the clothing can be produced, and production companies begin to take illegal risks to keep their competitive advantage.
In Western countries, people tend to buy more fast fashion clothes than they would if they were buying higher quality clothes at a higher price. People constantly try to keep up with the trends, and then 40% of clothes remain unworn and end up in the garbage 3 years later– on average.
Slow fashion, on the other hand, is the polar opposite (as you probably guessed from their names!). Slow fashion focuses on high-quality materials and creating clothing in an environmentally friendly way. Slow fashion focuses on the use of natural fiber, like cotton. Slow fashion takes into account how the laborers are treated in the manufacturing plants, and also applies to second-hand clothing that is exchanged or sold and doesn’t require production.
While slow fashion has less emphasis on keeping up with the trends, it does provide more sustainable, eco-conscious clothing, created with higher quality and generally longer-lasting clothing. We hope you will enjoy watching our progress towards slow fashion and appreciate our desire to leave this world a better place.
Prince, Eliot. “The Difference Between Fast Fashion Vs Slow Fashion?” Better World Apparel, 07 Dec. 2019, https://betterworldapparel.com/learn/fast-fashion-vs-slow-fashion/.
Wagner, Luisa. “Fast Fashion vs Slow Fashion: What Are the Differences?” Sanvt, 22 Apr. 2020, sanvt.com/journal/fast-fashion-vs-slow-fashion/.